New article: Business experimentation for a circular economy – Learning in the front end of innovation

Business experimentation has been recognized as an important means for accelerating transitions towards a circular economy (CE). This paper aims to develop a new understanding of how learning from business experiments at the front end of innovation may help develop ideas and concepts that can advance a CE. The study adopts a case study approach and investigates four experiments conducted by a single organization in the context of recycling.

Read the new article by Anna Aminoff & Matti Pihlajamaa here.